Sustainable Business Planning And Strategy of CSL Company - Samples

Question: Discuss about the Sustainable Business Planning And Strategy of CSL Company. Answer: Introduction The report gives emphasis on CSL Company and it tells about the planning process and value chain strategies that should be taken into consideration for attaining goodwill in the market. It explains that how the global biotechnology company maintains sustainable human resource department in the organization. The importance is given to thehuman resource management and leadership that enhance the efficiency and productivity of the employees working in the organization. CSL was established in 1916 and gives focus on increasing the profits and revenues in the global biotechnology company that takes into consideration many products and also tries to enhance the growth in the market. The company produces effective products by which people reduce serious diseases. The company focuses on the product that consists of blood plasma derivatives, vaccines and also laboratory products. Background The CEO of the company is Mr.Paul.Perrault. The operations of the organization are maintained in an effective manner under the supervision of the CEO. It is evaluated that the company gives emphasis on giving quality products to the consumers and also tries to maintain sustainability. The company also gives emphasis on the environmental importance by preserving natural resources, oil, water at low cost. The activities of the organization are directly affected by legal factors, political and economic factors (Collu et al, 2012). Planning and Strategy Planning is considered as an important aspect of every organization. The company considers rules and values in conducting the operations of the organization. The patient's safety and health are considered by the company and the main focus is given on providing good quality of products so that they can recover easily in an effective manner. These are the points that give direct reflection on the values and vision of the company. High level of performance: the main emphasis is given to attain the better outcomes so that the goals and objectives can be attained in an effective manner. The performance level of the staff and the manager is enhanced so that the effective values and standards can be attained globally (Choi and Yu, 2014). The benefit to Customers: The Company gives emphasis on giving quality products so that they can recover easily. There are many therapies that are given to the patients so that they can recover easily. The company is giving focus on enhancing the lives of people and also to safeguard the health of the people. The company uses effective strategies so that the production process can be conducted in a proper manner. CSL is manufacturing innovative products so that the long-term benefits can be attained. The firm offers various types of product to the patient that enhances the safety of the patients. Effective marketing strategies are also taken into consideration that helps the organization to survive in the competitive environment (Marchington, Wilkinson, Donnelly and Kynighou, 2016). Human resource management Human resource managementis considered as an important aspect of every organization. It is evaluated that without employees, no organization can conduct the day to day operations of the organization. CSL also preserves a sustainable human resourcemanagement so that the company can easily accomplish the goals and objectives. The company appoints those candidates who have the knowledge to solve the issues related to health. The company offers training and development to the employees so that they can give their best towards the work (Armstrong and Taylor, 2014). The right candidates are appointed for conducting the activities of the organization. The responsibility of the employees is to enhance the image and also the profitability of the organization. It is very important that the payment should be according to the skills and qualification of the employees. If the employee is dissatisfied with the salary, then it can be evaluated that they will not give their best towards the work. CSL considers the strategy of an effective communication system that gives direct impact on the productivity level. It is the responsibility of the managers to maintain effective communication in the organization so that the employees feel satisfied with the job (Beardwell and Thompson, 2014). HRM plays a significant role in accomplishing the goals and objectives of the organization. HRM is considered as the main part of CSL. Leadership Leadership helps the organization to manage sustainable practices and policies in a proper manner. The activities and plans of the organization help to motivate employees and also to survive in the competitive market. If the company adopts effective leadership, then it is analyzed that the right direction is given to the employees who are working in the organization (Northouse, 2015). Leadership is a technique that is used by the company to motivate the employees to work efficiently towards the work. Leaders consider various leadership styles to encourage employees to work in the organization (Clarke et al, 2012). The leadership styles are Transformational, team leadership and strategic leadership style. The company adopts Democratic leadership style. Through democratic leadership style, the managers of the organization assist the employees, so that the correct decisions can be taken. All the employees give focus on maintaining trust, faith and to enhance the goodwill of the company. Leadership directs the employees of the organization to work in a right direction so that the activities can be conducted in an effective manner (Fairhurst and Connaughton, 2014). Monitoring the value chain and technology Value chain and technologies play a significant role in attaining the success and growth. It is essential that the products should be available to the consumers on time. So, the company gives focus on updating the value chain and also to enhance the products and services in the market. For producing the product, it is important that the company should consider the updated technology so that the products can be supplied to the consumers on time (Gilding and Pickering, 2011). Future strategies and recommendations To maintain sustainability in the environment the following points are taken into consideration: Promotional Strategy: To expand the market, the company considers effective promotional techniques to survive in the competitive environment. By giving advertisements the customers can be attracted towards the product. Pricing strategy: The Company offers products of reasonable price so that the long-term goals and objectives can be fulfilled. The prices are set by the organization by considering the level of competition in the market (CSL, 2017). It is analyzed that the company should give emphasis on enhancing the marketing strategies so that the sales and revenue can be increased of the company. The promotional technique is also considered as an important method that helps to increase the sale and revenue of the company. It is also analyzed that the company considers the natural resources in manufacturing the products. Conclusion By evaluating the above information, it is concluded that CSL offers various biotechnology products in the market. Also, the company is giving emphasis on maintaining sustainability in the organization. There are various strategies taken into consideration by the company so that the success can be attained. Organization enhances the level of motivation of the employees so that they can give their best towards the work. CSL also considers effective leadership styles that help to assist and give directions to the employees who are working in the organization. The leader gives focus on the employees so that the activities can be conducted in a proper manner. By considering effective strategies the company has attained success and also covered a large area globally. The value chain of the organization is also controlled in a proper manner that assists the organization to enhance the growth in the market. By using innovative technologies the company enhanced the productivity and also the growth in the market. References Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Beardwell, J. and Thompson, A., 2014.Human resource management: a contemporary approach. Pearson Education. Choi, Y. and Yu, Y., 2014. The influence of perceived corporate sustainability practices on employees and organizational performance. Sustainability, 6(1), pp.348-364. Clarke, T., Nielsen, B.B., Nielsen, S., Klettner, A.L. and Boersma, M., 2012.Australian Census of Women in Leadership. Australian Government EOWA. Collu, G.M., Hidalgo-Sastre, A., Acar, A., Bayston, L., Gildea, C., Leverentz, M.K., Mills, C.G., Owens, T.W., Meurette, O., Dorey, K. and Brennan, K., 2012. Dishevelled limits Notch signalling through inhibition of CSL.Development,139(23), pp.4405-4415. CSL, 2017, CSL Behring Acquires Biotech Company Calimmune and its Proprietary Stem Cell Gene Therapy Platform, retrieved from https://www.csl.com.au/investors/CSL-Behring-Acquires-Biotech-Company-Calimmune-and-its-Proprietary-Stem-Cell-Gene-Therapy-Platform. Fairhurst, G.T. and Connaughton, S.L., 2014. Leadership: A communicative perspective.Leadership,10(1), pp.7-35. Gilding, M. and Pickering, J., 2011. May Contain Traces of Biotech:(Re) defining the Biotechnology Field in Australia. InProceedings of Australian Sociological Association Conference(p. 1). Marchington, M., Wilkinson, A., Donnelly, R. and Kynighou, A., 2016.Human resource management at work. Kogan Page Publishers. Northouse, P.G., 2015.Leadership: Theory and practice. Sage publications.